Appeal Procedures

In the event of a concern with the sales process or an issue about a claim, you may request that the circumstances be reviewed. Any new information provided will be taken into consideration and a decision will be given in writing outlining our findings based on the terms, conditions, limitations and exclusions of the policy. Requests to review your particular circumstances must be made in writing no later than 30 days after the date you receive our decision. Send your request for review including the reason for your concern and any new information supporting it to:

or send a letter to:

Ardent Assistance
25 Millard Ave. West, 2nd Floor
Newmarket, ON L3Y 7R5

If you still remain unsatisfied after your Appeal, you may refer your complaint to Industrial Alliance and Financial Services Inc. Please click here for a copy of their complaint procedures